Let people opt-out
Nothing irks me more than someone who just adds me to their email list or worse - hits me with a bunch of sales/marketing email with no way to opt-out when I know I don't want to or am not ready to buy.
It kinda feels like when I go to a party and there is only pizza to eat. The gluten free eater in me is just picking off cheese and it's weird.
Am I high maintenance? Maybe.
Compare that to when I go to a party and the host puts out a salad alongside the pizza and whispers in my ear, "I wanted to make sure there was something for you to eat." 😍
I mean...I feel so SEEN! And I feel so special. I feel very considered which always feels good.
That's why when I set out to launch tickets to my 4th round of my Raise More Together summit (not to worry, recap is coming soon) I wanted to make sure to be as considerate to my email subscribers as I'd want someone to be to me at a kid's birthday party.
Here's what I did:
I sent a consent-asking email (you can check it out here) telling people what was coming and openly inviting folks to opt-out if they didn’t want to hear about Raise More Together.
I continued give folks the opportunity to opt-out in every 👏 single 👏 sales 👏 email that I sent.
I kept my word. If people opted out of the summit emails - I segmented them out. Period, no questions asked.
The results:
All in all had 55 people from my email list opt-out of receiving emails about the Raise More Together summit. For context, the total was is roughly 2% of my email list (which has grown about 17% in the last 3 weeks). It also meant that for the rest of many emails (12+?) I would get about 1 unsubscribe. Not 1% - just 1. See below.
More importantly, I think this built trust with my audience. It showed my consideration of their wants and needs and because I was all talk - it showed that they can count on me.
I know some people (especially those with small email lists) my be afraid to take this approach because it means less eye balls on your product or service but as you can see - it worked! And everyone was the happier because of it.
To giving people want they (actually) want.